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When It Comes To Advertising Agencies, Small Can Be Big - Forbes

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Small agencies have potent cultures. Small agencies are not big enough to lose their identities. The chief founder, usually a creative person, had a strong vision when he or she started the place. And those who now work there have generally bought in completely. In fact, the interactions between the employees and the visionaries is frequent, so the cultural soup is constantly fed visionary nutrients.

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